Here in this article, we are going to discuss my 7 amazing strategies to improve Social media in 2021 according to the new algorithms. Social media (SMO) efficiency was originally designed to drive traffic from social media sites such as booking sites and social networks. However, SMO is now more important and not just because human interaction has grown but because SMO has also improved SEO performance. A good SMO will drive traffic from both direct links to social networking sites and search engines.
It is best to focus on specific communities
and engage more with the right audience and authoritative professionals.
7 Steps to Improving Social Media.
Joshua Berg is one of the SMO's leading attorneys. He recommended a seven-step REAL SMO model, namely:
• Reputation - build your reputation as a reliable and reputable source
• Involvement - encourage more involvement,
sharing and review
• Authority - be a well-known authority in
your field of expertise
• Leadership - be realistic and creative,
be a Thinking Leader
• Social - be community-based, find and
engage professionals who have relationships in your field
• Media - know your social media platforms
to increase influence
• Usability - improves technological
features to increase usability
These seven steps provide a good benchmark
for you to explore and organize your current SMO career.
If I am not allowed to stand on the
shoulders of a giant, I can add my thoughts to one of the following seven
steps:
1. Reputation:
Your reputation in my opinion starts with
making sure you are a professional or a technician. This means doing extensive
research and producing original or quality content. This will make you a
reputable and well-deserved resource.
Your dignity is also about how you engage
and support people. Your reputation will be enhanced if you publicly share your
content and expertise with content that does not belong to you, engage in
conversation and comment, and be friendly and helpful to people.
I think your dignity is enhanced by simply
being helpful to people.
2. Commitment:
You need to be actively involved with your
audience. This may include commenting, speaking, sharing, likes, and one-on-one
integration. No one is as smart as everyone else so share other people's
content and provide a good user experience by providing feedback and comments.
You group You can integrate this with
Google+ comments on your blog. Asking users to create accounts on your site
will discourage users from commenting so use existing logins like LinkedIn or
tools like Discus.
You can also encourage people to
participate in the call to action, for example, if you find this article
helpful, please share it. If you think I missed anything please enter your
comments below.
3. Authority:
There are many aspects to management. Search engines are interested in finding out what people and products are seen as authoritative and trusted by real people on the Internet. The most obvious example of this approach is Google Authorship. Setting up Google Authorship can help you establish yourself as a professional and highlight your profile in the search results. For example. I have spent many years researching the eLearning market and writing a monthly market update. So if you are looking for 'eLearning market' hope you will see my result (image below) with my photo and my profile link.
You can also improve your authority and amount of content through social evidence. In short, the more content you share with one component, the retweets, bookmarks, or likes you show the value and usefulness of your content. It can also encourage others to read your content. For example, I recently posted you on Google+ and SEO I found more than 2,500 and a thousand repetitions. Hopefully, this means that a fair number of people have found this article useful and shared. I'm sure it also helps SEO as if you're looking for a "google + SEO" article that at the time of writing appeared at the top of one page of search results.
4. Leadership:
For me, leadership is about high-quality
research, thinking, and original content production.
The leader will research everything they
know about their locations and share imaginative insights that will add value
to your audience. Inappropriate quality content will be considered as such and
will therefore not be shared.
As a leader, you can also build the value
of your audience using content selection. This means adding value to content by
providing a summary, adding content, or an idea to the content you share.
5. Social:
You also need to build high-quality
networks, the quality of which can be more valuable than value. Seek out
experts in your field, read their comments, engage in debate, and share your
thoughts.
6. News platforms:
It is important that you focus on the right
platforms and communities
Where does your audience live? Find and
focus on the platforms, communities, and groups where your audience lives.
Some platforms are more effective in
improving the SEO benefits of SMOs than others. In my opinion, the most
effective platform is Google Plus for the many reasons given in the article I
mentioned why Google Plus will improve your SEO.
This was confirmed in recent days by a post
I mentioned Dustin Stout on social signals and on Google+. His research
led him to the conclusion that Google lists all activity from all Google+ posts
back to the original blog posts. So, in Dustin's view "Google tries hard
to give your shared links all the right social credit."
7. To do well:
Listed below are some of my thoughts on
practical and technical things to improve your SMO.
Share buttons - make it easy to share with
users by adding buttons to share your content. You should also indicate share
numbers to show social evidence.
Social Icons - combine and display your
social icons in a prominent place on your site.
Subscription options - combine subscription
options like email, RSS, and newsletters.
Shared content - some content can be easily
shared such as infographics or top 5 tips. I think this is partly because it is
short and manageable. However, I hope and believe for a long time but
well-written content will also be shared.
Public sign-in - use social login options to make it easier for users to comment.
Rich Captions - Social Networks attract
rich captions, data designed to summarize page content. These are very useful
for users. Different communication networks pull this data in different ways.
Facebook uses Open Graph, Twitter uses Twitter Cards and Google Plus will take values
from Open Graph, you just need to set your profile for your real =
"author" tag to work properly. If you are using WordPress you can use
the Yoast plugin to manage and enhance these rich captions
Title tags - Customize your title tags by
sharing, especially on Twitter where there is a limit of characters and enter
your name.
Images - say more than a thousand words.
Add images that add value and include an image that can be used as a thumbnail
for your content.
Thanks again to Joshua Berg for his Real
SMO framework and for the work of Dustin Stout and Mark Trap Hagen. I hope I
use my thinking and add what I have put in a certain amount to the way you
think and approach the SMO for your SEO.
thanks, great to find some folks putting efforts in their writing still. agree with everybody else.
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